10 Benefits Of Video Marketing
Why should brands use video?
Video is a powerful tool in telling any story. Here at Pulp Media, we incorporate video into most of our campaigns. Why? Because in 2021 consumers deserve high-quality product images in order to fully understand and engage with a brand. It’s really no surprise that video popularity has increased exponentially over the past few decades with the demand for online video content shooting through the roof. The demand for this is only ever increasing, according to Hubspot, 54% of consumers want to see more video content from a brand or business they support.
What are the advantages of video?
In the modern marketing world, it is established that there are many advantages of using video as an online marketing tool. Video is diverse and versatile, it can be used across multiple platforms to reach a number of differing audiences. Best of all it is a medium that is easily digestible for consumers. The evidence is so compelling that if you are not using video currently, chances are you are missing out on a big chunk of your potential market. At Pulp Media, we pride ourselves on producing exceptional video content for the brands that we work with. We love the process and videos we make, but we also want to educate the importance of video for those who maybe aren't immersed in it every day like we are.
10 Reasons to use video for brands & E-commerce Sites.
There are literally too many reasons to use video to put in this blog today, but here are our top 10:
Videos help to covert consumers into actual customers. 73% more visitors who watch your videos of your product will buy them. So if you're looking to increase sales this is crucial.
People are already consuming video every day. Every day people watch over a billion hours of video and generate billions of views
93% of marketers say they’ve landed a new customer thanks to a video on social media.
64% of consumers say that the main thing missing from online shopping is ‘the touch and feel’ of a product. High-quality videos are the closest way to transport consumers and somewhat bridge that gap, or fill that need in an online sphere.
89% of marketers are satisfied with the return on investment (ROI) of their video marketing efforts on social media. Facebook, YouTube, and Instagram are the top 3 platforms for marketers posting social marketing videos and video ads.
62% of consumers discover new products by watching videos on their social feeds. Tap into a market of consumers you may have not been able to reach through older more traditional means of marketing and grow your potential customer base.
According to Optinmonster, video marketers get 66% more qualified leads per year. Lead generation is an important consideration for anyone using digital marketing techniques in order to gain customers.
In 2019, users spent a weekly average of six hours and 48 mins a day watching online videos – a 59% increase from just three years prior in 2016. Wow, for us that just shows how crucial video is in the daily consumption of media and yet again how large of an increase these statistics are rising by every year.
ROI - in a 2020 survey Wyzowl found that 89% of marketers say video content gives them a good return on their investment. What we have found at Pulp is that exceptional quality video is crucial for ROI. This is why we only shoot on a Red Camera, giving us the best possible footage to work with and edit. Ultimately giving us the greatest result.
And finally …. The future!! It’s estimated that by 2022, 82% of the global internet traffic will come from video streaming and downloads. If you want your brand to develop, grow and be competitive within the market video will be an essential tool not only now, but in the future.
If all of the above hasn’t convinced you that video is a powerful tool, please jump on and look at some of our examples of work here. Because we bet, that once you see it visually for yourself, you’ll be hooked too. If you’re ready to up your content game get in touch with us here.
