Case Study: House Of Sculpt
[ Work ]
Digital Project Management
Business Strategy
Content Strategy
Production
BACKGROUND
House Of Sculpt (formerly Sculpt By The Sea) was started in lockdown after the forced closure of in person pilates. Nicole & Sacsha had grown a cult following in the Eastern Suburbs and wanted to expand their reach and share the power of pilates with everyone!
IDEA
Empower young professionals to embrace excercise as an easy and fun part of their routine by removing the traditional barriers.
HOW
Develop a platform that allows users to workout from home in a fun and affordable way - in collaboration with Chisel Productions
Create a brand that resonates with key personas and doesn't feel like just another online pilates class - in collaboration with Bandit Design Group
Create a library of content that promotes a healthy and balanced lifestyle, whilst also being more real and relatable than the usual clinical fitness industry stuff.
Combine all of this into a package that has a true HOS feel across all platforms and channels.
Brand Video Production was a key component of the launch.
RESULTS - AN ENGAGING NEW PILATES PLATFORM
06:25
AVERAGE TIME ON PAGE
9,318
NEW USERS
28.98%
EXTREMELY LOW AVERAGE BOUNCE RATE
2.12
PAGES PER SESSION
"Great team and both very knowledgable in their fields! Nic was a great asset for our web PROJECT and Zac brought our brand video together beautifully. Great work and highly recommend." - Nicole Mitchell (HOS Founder)
