Case Study: LEOIDE

Web Development
Written By Nic Franklin

[ Project ]

Website Development & eCommerce Delivery Automation

[ Website ]

https://www.leoide.com/

[ Work ]

Website Development
eCommerce Sales, Operations and Marketing Automation
Business Strategy

BACKGROUND

ŁEOIDE was created by two mates to shake up the eyewear industry. Their designs are bold and polarising (pun intended). Our job was to upscale ŁEOIDE from a dream to a fully functioning and profitable eCommerce business.

IDEA

Create a brand around a target consumer that lives life on the edge, and who pushes the boundaries of historical social norms. Deliver a digital platform that is beautiful and easy to navigate on the front end whilst also being fully automated on the back end to reduce the workload on the small team.

HOW

  1. We developed a persona that embodies the ŁEOIDE way of life.

  2. We empowered the founders to create content and target influencers that embody that persona, through simple and repeatable content creation tactics such as point and shoot film, micro-influencer targeting and in-store partnerships.

  3. Produced high-end photographic product assets to showcase the high-end quality of the product.

  4. Developed a seamless minimal eCommerce website to best practice conversion optimisation standards.

  5. Connected all of the communications, sales, eCommerce and operations channels into one seamless CRM and automated package.

  6. Micro-targeted social advertising campaigns to maximise ROI on ad spend.

RESULTS - STRONG DIGITAL FOUNDATIONS

749%

RETURN ON AD SPEND

14.62%

AVERAGE BOUNCE RATE (THE INDUSTRY AVERAGE IS 46%)

36 HOURS

AVERAGE TIME SAVED PER WEEK THROUGH AUTOMATIONS

2.07%

CONVERSION RATE (1% ABOVE EYEWEAR AVERAGE)

 
 
Nic Franklin

We are a Digital Media & Content Production Agency based in Sydney and Newcastle, Australia. We create culturally relevant brand stories that resonate with something distant within us. It feels like nostalgia but it's new. We do this by taking market-leading cultural research and applying best practice strategies and production techniques to deliver content that gets stuck between your teeth. How can we help you shape culture?

https://www.pulpagency.com.au
Next

Case Study: House Of Sculpt